What are AI Influencers? Benefits, Examples, & How to Create?

What is an AI influencer?

AI influencers, also known as virtual influencers or AI avatars, are AI-generated characters that are designed to create content, engage with audiences, and products across various social media platforms just like traditional human influencers. Essentially, AI influencers offer brands a new and innovative way to connect with consumers, without the unpredictability that comes with human influencers.

While they may look and act like real people, AI influencers are fully controlled by algorithms and can be tailored to fit a brand’s specific needs. From their appearance to their personality, everything about an AI influencer can be adjusted to ensure they align with a brand’s message and tone. This gives brands a level of control that is difficult to achieve with traditional human influencers.

AI Influencers in Marketing & Impact on Influencer Marketing

AI influencers are changing the marketing landscape in some pretty exciting ways. These digital avatars are designed to look, speak, and act like humans. What sets them apart is their ability to work 24/7, stay on-brand, and avoid scandals, making them a reliable choice for businesses.

• A New Strategy: Brands are rethinking strategies to blend AI influencers with human influencers for a balanced approach.

• Driving Innovation in Content Creation: AI influencers are at the forefront of innovation in content creation. Since they can be customized in countless ways. This flexibility leads to more creative and diverse content, which is essential in today’s fast-paced digital world.

• A Safer Option for Businesses: Unlike human influencers, who can sometimes get caught in scandals or face public backlash, AI influencers are immune to these risks. They don’t have personal lives or opinions that could lead to controversy, making them a safer option for businesses.

Benefits and Challenges of AI Influencer

When it comes to AI influencers, there’s plenty to love—and a few things to consider.

Benefits of AI Influencers

• They’re Less Expensive
  AI influencers don’t need plane tickets, fancy hotels, or designer outfits. They don’t ask for time off or require a big production team. This makes them a cost-effective choice for brands, especially those working with tighter budgets. With AI, you’re investing in creativity and scalability, not logistics.

• They’re Highly Customizable
  Imagine an influencer who can look, speak, and act exactly the way your brand wants. Their content can be tailored to perfectly match your brand’s tone and style, and you don’t have to worry about unpredictable behavior or PR mishaps. It’s like having a marketing dream team that always sticks to the plan.

• They’re Scalable Across Platforms
  AI influencers are built for flexibility. Need content for Instagram, TikTok, YouTube, or all three? No problem. They can create content in multiple formats and even speak different languages to connect with diverse audiences. It’s like having a global influencer who never misses a beat.

Challenges of AI Influencers

• They Lack Authenticity
  Trust is everything in influencer marketing. People connect with human experiences, imperfections, and emotions. AI influencers, no matter how realistic, can’t replicate the genuine moments that build trust and loyalty. They’re polished, yes, but sometimes that polish feels a bit too perfect.

• They’re Less Relatable
  For many, the magic of influencers lies in their real-life stories—their struggles, triumphs, and everyday moments. AI influencers don’t have these experiences, which can make them feel distant or artificial to certain audiences. If your target audience values raw, personal connections, this might be a hurdle.

Top AI influencers on Instagram

Lu do Magalu

在 Instagram 查看这篇帖子

Lu do Magalu 💙 (@magazineluiza) 分享的帖子

Lu do Magalu, or “Lu,” is Brazil’s most famous virtual influencer. She started in 2003 as the voice of Magazine Luiza’s online store. Today, she has 7.4 million Instagram followers.
Lu shares practical content like unboxing videos, product reviews, and tech tips. Her relatable posts make her popular with a wide audience.
She collaborates with brands and artists, showing how virtual influencers can connect with the real world. Lu’s success highlights the growing role of AI in marketing.

Aitana Lopez

在 Instagram 查看这篇帖子

Aitana Lopez✨| Virtual Soul (@fit_aitana) 分享的帖子

Aitana Lopez is Spain’s first virtual influencer. Known for her pink hair and bright personality, she focuses on fitness, gaming, and lifestyle.
Managed by The Clueless, Aitana’s Instagram is quickly gaining followers. She has worked with brands like BERSHKA and Victoria’s Secret.
She also shares exclusive content on Fanvue, creating a closer connection with fans. Aitana’s unique style makes her stand out in the virtual influencer world.

Lil Miquela

在 Instagram 查看这篇帖子

Miquela (@lilmiquela) 分享的帖子

Lil Miquela, or Miquela Sousa, is a well-known virtual influencer from California. She has 2.5 million Instagram followers and debuted in 2016.
Miquela is famous for her music, with songs like “Not Mine.” She’s worked with brands like Prada and launched her own clothing line.
Her collaborations with BMW and Alexander McQueen show her influence. Miquela continues to inspire with her creativity and style.

viva_lalina

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Lalina (@viva_lalina) 分享的帖子

Lalina is a virtual influencer from France known for her classy style. She shares content about beauty, travel, and fashion.
She gained attention by finishing second in Miss AI 2024. Her elegant posts make her a favorite among fans.
Lalina inspires with her mix of sophistication and charm, making her a standout in the virtual world.

kenza.layli

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Kenza Layli • كنزة ليلي (@kenza.layli) 分享的帖子

Kenza Layli is Morocco’s first virtual influencer and the winner of Miss AI 2024. She has over 200,000 Instagram followers.
Created by Phoenix AI, Kenza celebrates Moroccan culture through fashion, beauty, and travel posts. Her content combines tradition with modern digital art.
She aims to empower Moroccan and Muslim women in tech. Kenza’s unique voice makes her an inspiring figure.

Can AI influencers make money?

AI influencers can make money in several ways, similar to human influencers. Here are some common revenue streams:

• Brand Collaborations: AI influencers partner with companies to promote products or services. This can include sponsored posts, product placements, or even exclusive campaigns.

• Exclusive Content: Some AI influencers offer premium content on platforms like Fanvue or Patreon, where followers pay for access to special posts, videos, or experiences.

• Merchandising: AI influencers can also create and sell their own merchandise, whether it’s physical items like clothing or digital goods. Fans can support their favorite AI by purchasing unique products, generating income for the influencer and the brand behind them.

• Music and Entertainment: Take Lil Miquela, for example. She earns money through music releases, streaming royalties, and even live virtual performances. AI influencers can tap into the entertainment industry, offering fans new ways to engage with their content.

• Licensing and IP Rights: Creators of AI influencers can license their digital characters for use in advertising, video games, movies, or other media. This opens up even more ways to generate revenue by allowing other brands or companies to use the AI’s likeness.

How to create an AI influencer?

Many AI Avatar generating tools are out there in the market. These types of AI tools are perfect for AI influencers creation. You can also finish video creation with the virtual influencers in the AI video generation tool.
One of an AI avatar creator is JoggAI. It supports several ways creationg your own digital avatar. You can turn a photo of you into an avatar, turn a piece of video of you into an ai avatar, or you can generate avatars with typing in some prompts and customize the looks and background with a ultra realistic effect.

Generate an AI Influencer with prompts:

1. Open app.jogg.ai
2. Find “text to avatar”
3. Choose the style of avatar you want to create.
4. Select the age, gender, and ethnicity
5. Customize the details of your avatar’s background and talking pose
6. Click “generate” and done!

Turn yourself into an AI Influencer

For the ultimate personalization, use apps that transform your appearance into a digital avatar. These tools replicate your facial features, expressions, and even your voice, creating a digital clone that’s unmistakably you.

1. Open app.jogg.ai
2. Find “custom avatar”
3. Upload Your Footage
4. Authorize Your Video
5. Generate a digital twin of your self!

Will AI Replace Human Influencers?

AI influencers aren’t here to completely replace human influencers, but rather to work alongside them. AI influencers bring scalability and consistency to campaigns, making them perfect for larger, more automated strategies. However, when it comes to emotional connections and relatability—things that make an audience feel like they truly know and trust the influencer—human influencers are still irreplaceable.
So, if you’re considering using AI influencers in your next campaign, why not give it a try? They can bring a fresh dynamic to your marketing efforts while still allowing room for the human touch that your audience craves.