The Best Time to Post on TikTok in the US

As TikTok continues its meteoric rise, boasting over 1.5 billion active users globally in 2024, strategic posting times are crucial for maximizing engagement. Leveraging data from Sprout Social, here are the prime posting times:

• Tuesdays: 4 to 6 p.m.
• Wednesdays: 9 to 11 a.m., 12 p.m., 2 to 6 p.m.
• Thursdays: 9 to 11 a.m., 2 to 6 p.m.
• Fridays: 4 to 6 p.m.

Best Days to Post: Wednesdays and ThursdaysAvoid: Sundays, which generally see lower engagement rates.

Insights and Strategy

Understanding the best times to post on TikTok is pivotal for businesses aiming to enhance their marketing efforts:

• Peak Engagement Hours: TikTok users spend an average of 23.3 hours per month on the platform, with peak engagement observed during afternoons from mid-morning to early evening (9 a.m. to 6 p.m.).

• Adapting to Trends: Given TikTok’s dynamic nature, staying abreast of emerging trends and subcultures is essential. By monitoring and participating in these trends proactively, businesses can amplify their content’s impact.

• JoggAI Integration: For businesses looking to streamline video content creation, tools like JoggAI offer a compelling solution. JoggAI simplifies the process of generating high-quality video ads by converting product URLs into dynamic, AI-driven video content. This automation not only saves time but also ensures consistent, professional video production tailored to various digital platforms, including TikTok.

• Recommendation: To optimize TikTok marketing strategies effectively, businesses can leverage JoggAI’s capabilities to create engaging video ads effortlessly. By harnessing JoggAI’s features such as AI script writing, auto B-Roll insertion, and customizable templates, marketers can align their content production with peak engagement times and emerging trends on TikTok.

By aligning posting schedules with peak engagement times and integrating innovative tools like JoggAI, businesses can maximize their TikTok presence, engage with a broader audience, and drive impactful results in the competitive digital landscape.