Instagram analytics are how you make sure your social media strategy is working. If you’re getting confused on what they’re telling you, we’re ready to help out.
You’ve picked a great time to get comfortable with Instagram analytics because the platform’s future is looking bright. According to Statista, the number of Instagram users will increase to 361 million in just a few years.
Let’s take a look at what your Instagram analytics are telling you and how to turn that knowledge into engaging posts.
How to See Analytics on Instagram
“How do I see Instagram analytics?” is a common question due to Instagram’s unique limitations. Firstly, you need to have a business account or a creator account to access analytics.
Once you’ve achieved either of the following requirements, go to your profile and tap the Insights tab. You’ll receive a list of useful metrics to give you an overall view of your accounts’ performance.
Similarly, you can also click on individual Instagram posts to pull up the ‘View Insights’ button.
Your Instagram Analytics Made Simple
Your Instagram analytics (also called Insights) are your one-stop shop for your account. These data-based tools tell you what your audience likes or doesn’t like.
No matter the industry, you need analytics to see if your content resonates with people. Below are key metrics your Instagram analytics helps you track, study, and use.
Watch-Through Rate
Did you know most people can’t focus on a screen for more than forty-seven seconds? Your Watch-Through Rate is a helpful measurement to see if people are watching your content all the way.
If people only watch a third or half of the video, you’re getting useful information. This metric can tell where people lose interest and help you adjust your newer videos accordingly. You might change your ad language or try new types like UGC ads.
Likewise, people who keep watching throughout are showing major interest. You can use a high watch-through rate to stay on the same path with future content.
Reach
This handy metric tells you how many unique people saw your Instagram content, such as a Reel or a Story. Brands that want to tap into new audiences look at Reach to figure out if they’re on the right track.
For example, if you notice your Instagram Story analytics got a big bump, you can then figure out why. One reason could be because you posted a Story that lined up closely with a trending event. As a result, you attracted a similar audience that already was interested in what you offer.
Another reason could be because you used short, snappy language in your Story that made it accessible. You could compare this Story to past posts with longer sentences that weren’t as skimmable.
These are just examples, of course. Social media marketing is trial-and-error, so these analytics help you narrow down solutions!
Impressions
Curious to find out how many people saw your content in general? The Impressions metric will give you an idea if your post or ad is cropping up on people’s feeds.
According to Statista, Instagram posts with three to four hashtags had an impression rate of 3.41%. To compare, posts with over seventeen hashtags had the smallest impression rate.
Engagement Rates
One of the best ways of measuring interesting content is through engagement rates. As of 2025, higher engagement is one of the biggest marketing trends around.
Instagram users engage when they leave comments, like your posts, or save them for later. Some of the most popular forms of engagement on Instagram are Saves and Shares.
3 Tips for Using Analytics in Instagram
It’s not enough to get data in your Insights tab. You need creativity and experimentation to transform this data into memorable content.
Now that you know how to see Instagram analytics, it’s time to use this data. Try these tips to start turning details like engagement, shares, or reach into growth.
Maintain a Nuanced Approach Toward Analytics
Remember that Instagram analytics aren’t only there to tell you what isn’t working. Sometimes your analytics do very well, so there’s nothing wrong with continuing.
Do your Story posts get a high amount of engagement? Keep going! Are you noticing your long videos aren’t doing well? You may want to try new templates or add accessible captions.
This nuanced approach is key to growing an account naturally.
Try AI Video Generators to Save Time on Video Content
Do you feel overwhelmed keeping up a steady stream of content on Instagram? AI video generators save you time recording, editing, or writing scripts.
You could use an AI video generator for a short ad after dropping a new product. Today’s clever generators are able to generate quick scripts and simple edits for eye-catching ads.
You could also use AI video generation to save time writing transcripts for video posts.
Lastly, AI video generation makes it easy to make a large amount of videos in a short amount of time. You can save several hours per week with automated video generation tools and templates. When it comes to content creation needs, AI takes a ton of work off your plate.
Study Business Peers for Fresh Ideas
Your analytics Instagram strategy should also include a little research. Cross-reference your metrics by studying what others in your industry or niche are doing.
For example, you could be an e-commerce brand that wants to increase engagement. You could study other e-commerce brands and see how their audience reacts to content.
If you see their audience loves Stories, you could add Instagram Stories to your strategy. The goal isn’t to copy exactly, but learn from others with your own spin.
Wrap Up
Growing your Instagram account is challenging with so many users already on the platform. Fortunately, Instagram analytics and AI tools are here to help you out.
We provide hard-working creators with the tools they need to craft funny, interesting, or emotional content. From creating commercials to reducing editing time, there’s a solution with your name on it.
