The real estate market is changing quickly. To stay ahead, you need the right real estate marketing tools. Old methods don’t work anymore. Buyers now want more—like virtual tours, custom emails, and smart AI tips. Did you know listings with videos get 403% more questions? Virtual staging can also increase buyer interest by 30%. These real estate marketing tools aren’t just useful—they’re game-changers. Whether you’re making a great real estate website or designing cool marketing materials, the right tools help you stand out. Use these must-have real estate marketing tools to improve your digital marketing and get better results.
Lead Generation Tools
FollowUp Boss for CRM and Lead Management
Handling leads well is very important for real estate agents. FollowUp Boss is a tool that makes this job easier. It automates simple tasks, saving time and helping you work faster. Agents using this tool spend 50% less time on boring tasks. This lets them close five more deals every month.
FollowUp Boss works smoothly with big real estate sites like Zillow. You can collect leads from many places without trouble. Its easy-to-use design helps you focus on building client relationships. Sending custom emails is super important in real estate. This tool helps you send emails that make six times more money than regular ones.
It also gives useful data to track your response times. You can see which marketing methods work best. This smart use of data can help you get more clients. Kris Lindahl, a real estate leader, says, “I love how simple FollowUp Boss is.”
LeadPages for High-Converting Landing Pages
Want to turn website visitors into leads? LeadPages is a great tool for that. It helps you make fast and good-looking landing pages. These pages can increase your leads by 30%.
Businesses with 10 to 15 good landing pages get 55% more leads. LeadPages is easy to use, even if you don’t know web design. Its drag-and-drop tools and SEO features help your pages rank higher online.
For real estate agents, having good landing pages is a big deal. These pages can turn over 10% of visitors into leads. For example, Easy Agent Pro used LeadPages to get 600 leads in three months. With LeadPages, you can create a strong online plan that works well.
Social Media Marketing Tools for Real Estate
Hootsuite for Social Media Management
Handling many social media accounts can be tough. Hootsuite makes it easy. You can plan posts, check results, and talk to followers. All of this happens in one place. It saves you hours every week by automating tasks.
Real estate agents have seen great success with Hootsuite. For example, Michael Graham Estate Agents doubled their website visitors using it. They also moved £500K from print ads to social media. This shows how powerful digital marketing can be. Colliers also used Hootsuite to grow their social media views by 229% in one year.
Why is this important? Most clients are on social media. About 71% of buyers prefer agents with a strong online presence. Hootsuite helps you stay active on Facebook, Instagram, and LinkedIn easily.
Here’s how real estate agents use social media:
| Statistic | Value |
|---|---|
| Real estate agents using Facebook | 90% |
| Real estate agents using Instagram | 52% |
| Real estate agents using LinkedIn | 48% |
| Buyers likely to work with agents with strong social media presence | 71% |
Canva for Creating Engaging Social Media Content
You don’t need to be an expert to make cool posts. Canva is a great tool for real estate marketing. It helps you design amazing graphics, videos, and brochures. Its drag-and-drop feature makes creating content super simple.
Why does this matter? Posts with videos get shared 1,200% more than text-only posts. Canva lets you add videos, animations, and fun designs to your posts. This makes your content stand out.
Buyers like agents who show properties in creative ways. In fact, 71% of buyers want agents with a strong social media presence. Canva helps you make your listings look amazing. Whether you’re showing a new property or sharing tips, Canva makes your posts shine.
Want to improve your social media skills? Start using these tools now. They’re not just helpful—they’re a must for staying ahead in 2025.
Video Marketing Tools
JoggAI Video Creator for Virtual Tours
Virtual tours are now a must-have for real estate. JoggAI Video Creator is a top tool for making amazing virtual tours. It uses AI to turn property details into cool video tours. This helps show homes in a way that grabs attention and builds trust.
Why pick JoggAI? Check out these facts:
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Listings with videos get 403% more questions than those without.
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Homes with 3D tours get 87% more views.
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Video tours boost buyer trust by 28%.
JoggAI is simple to use, even for beginners. You can add music, captions, and logos easily. It also works well with social media, helping you reach more buyers.
Here’s how tools like JoggAI are changing real estate:
| Statistic | Value |
|---|---|
| Listings with video get | 49% more qualified leads |
| 73% of homeowners prefer to list with an agent who uses video | |
| Video walkthroughs increase buyer confidence | 28% |
| Properties marketed with 3D tours receive | 87% more views |
| Listings with virtual tours get clicked on | 40% more than those without |
| Realtors using video marketing grow revenue | 49% faster than non-video users |
| Listings with video generate | 403% more inquiries |
If you want to stand out in 2025, JoggAI is a must-have tool.
LiveTour for Immersive Property Showcases
LiveTour makes virtual tours even better. It offers a 24/7 open house experience. Buyers can explore homes anytime they want. This is great for tech-savvy clients who love realistic and interactive tours.
With LiveTour, you can create tours that keep buyers interested. Virtual tours make people stay longer on your website. They also make your listings easier to remember. Here’s why LiveTour is a top video tool:
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It gives a 24/7 open house experience.
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VR features make property tours feel real.
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Buyers can view homes from anywhere, anytime.
LiveTour works with VR headsets for a lifelike experience. This is perfect for younger, tech-loving buyers. Using LiveTour helps you get more serious buyers and close deals faster.
Video tools like JoggAI and LiveTour are changing real estate. They help you make exciting content, reach more buyers, and show homes in ways old methods can’t.
Email Marketing Tools
Mailchimp for Automated Campaigns
Mailchimp is a great tool to make email marketing simple. It’s very popular among real estate agents because it saves time and boosts results. With Mailchimp, you can send emails automatically, group your audience, and check how well your emails are doing—all in one place.
Here’s why Mailchimp is special:
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You can earn $42 for every $1 spent using it.
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Real estate emails sent with Mailchimp have a 23% open rate, which is better than the average of 21.5%.
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Personalized emails made with Mailchimp lead to 6x more sales than regular ones.
| Metric | Mailchimp (Real Estate) | Industry Average |
|---|---|---|
| Email Open Rate | 23% | 21.5% |
| ROI | $42 for every $1 spent | $40 for every $1 spent |
| Conversion Rate (Email vs Social Media) | 40% higher | N/A |
Mailchimp also helps you create targeted email campaigns. These campaigns get 76% more clicks, helping you reach the right people. Whether you’re sharing a new property or staying in touch with clients, Mailchimp makes sure your emails work well.
Pro Tip: Use Mailchimp’s tools to send follow-up emails after open houses. This keeps you fresh in buyers’ minds.
HubSpot for Personalized Email Marketing
HubSpot is another amazing tool for email marketing in real estate. It helps you create emails that feel personal and build trust with clients. HubSpot’s smart features let you set up workflows, track results, and even use AI to write emails.
Here’s why HubSpot is awesome:
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You can make workflows for listings, follow-ups, and more.
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Its A/B testing tool helps you improve your emails for better results.
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HubSpot works well with apps like Zillow, making lead management easier.
| Feature | Description |
|---|---|
| Customized processes | Make workflows for contact lists and property listings. |
| Intelligent automation workflows | Automate tasks like follow-ups and lead nurturing. |
| Marketing reports and analytics | See how well your campaigns are performing. |
| AI content writing feature | Quickly create email text and adjust its tone. |
| A/B testing campaigns | Test different email styles to find the best one. |
| Third-party integrations | Connect with apps like Zillow for easy lead management. |
HubSpot’s emails get great results. Emails sent with HubSpot have a 23% open rate, which is above average. Targeted campaigns get 76% more clicks, and personal emails lead to 6x more sales.
Did You Know? Personal emails work 40% better at turning leads into clients than social media posts. HubSpot can help you improve your email marketing game.
Both Mailchimp and HubSpot are must-have tools for real estate in 2025. They save time, grow your leads, and increase your earnings. To stay ahead in real estate, these tools are essential.
Analytics and Reporting Tools
Google Analytics for Website Traffic Insights
To make your real estate website better, use Google Analytics. It shows how visitors use your site and where they come from. Almost half of home buyers start looking for homes online. This makes it important to know how people interact with your website.
Google Analytics helps you track goals and user actions. For example, you can see how many people fill out forms or join your email list. These actions, called conversions, show how well your site is doing. The tool also tracks things like how long visitors stay and how quickly they leave.
Why is Google Analytics great?
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It’s free and easy to use.
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It works well with other Google tools.
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It shows how good your marketing campaigns are.
Using this tool helps you improve your plans, get more leads, and do better overall.
FlippingBook for Interactive Brochure Analytics
FlippingBook makes your property brochures more exciting. It turns plain PDFs into digital brochures that grab attention. But it does more than that. FlippingBook also tracks how buyers use your brochures.
You can see which pages buyers like most and what links they click. This helps you learn what buyers care about. For instance, if someone spends extra time on a page showing a kitchen, you know that’s a key feature.
| Benefit | What It Does |
|---|---|
| Checking Campaign Success | See how buyers interact with your brochures. |
| Better Targeting | Use data to make brochures that match what buyers want. |
| Boosting Marketing Results | Improve your brochure design to get more attention. |
FlippingBook helps you make a strong first impression. It makes you stand out and gives you useful data to improve your marketing.
Using real estate tools can change how you do business. These tools make tasks easier, bring in more leads, and help you work well with clients. To stay ahead in 2025, real estate agents need smart tools. Begin now to prepare your business for success in this fast-moving market.
