The explainer video is a popular format for helping your audience understand a product, service, or topic. If you’re thinking of adding explainer content to your roster, we’ll help you craft them right.
According to Statista, customers today are showing a huge preference for video marketing. Whether for entertainment or information, you need to learn the key elements of an effective video to capture attention.
Element #1: Achievable Goals for an Explainer Video
It’ll be hard to make a video if you don’t have goals first, so ask yourself what you want to achieve. Is your explainer video meant to sell a product, promote a service, or explain a topic?
Once you answer that question, your next question revolves around your audience. What do you want the average viewer to do after watching your explainer videos? Below are a few common starting points you can try:
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I want the viewer to purchase my new product.
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I want the viewer to subscribe to my channel.
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I want the viewer to trust me as a resource for information.
Both of these questions ensure you’re not confused about your offering or overcomplicating the process.
Element #2: An Appropriate Format for Your Topic
Once you understand your goals and audience needs better, you need a format that matches your topic. An explainer video comes in several styles such as live action, typography, and whiteboards.
Depending on your video presentation idea, some formats may fit better than others. For example, educational topics do well with classic whiteboard-style formats. These formats mimic the feel of a classroom environment and get the viewer ready to learn.
Another example of an appropriate format for an explainer video is live action for a product. Since people want to see your product in action, live footage is a great way to build trust. You can later add helpful animation or text to explain details like assembly or maintenance.
Element #3: A Winning Formula That Breaks Down Information Easily
Whether you do an animated explainer video or live action, you need a formula that ties it all together. Explainer videos usually have four parts: problem, solution, education, and a CTA.
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Problem
What issue does your audience have? This first detail is crucial to speak to the viewer on their level and assure them you have a solution. -
Solution
Once you’ve established the problem in your video, don’t waste time! Dive straight into the solution, whether it’s a step-by-step tutorial, answer, or visual. -
Education
The educational part of an explainer video can be brisk or in-depth – whatever you need to teach your audience. Make sure there’s no fluff and you only talk about what the audience needs to know. -
CTA
At the end of the video, you’ll need a CTA (call to action) to help your channel grow. This CTA could be to subscribe, buy your product, or watch another video.
Element #4: A Snappy Script That Isn’t Too Complex
Since an explainer video needs to help an audience understand something better, keep your script simple. You’re making the video to be clear and helpful, not complex and difficult.
A few tips you can use to keep your explainer video script accessible are:
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Steer clear of complicated terminology (unless absolutely necessary)
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Don’t put too much detail into each point you’re making
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Use an appropriate tone for your brand and product
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Always look for opportunities to shorten your sentences or headings
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Make sure to address the audience in second-person
You can make your script even more impactful by using a little suspense, too. There are three different ways that the video explains how suspense works.
Firstly, put a little suspense in your title to encourage people to click. This title could have a question or promise a solution to a nagging issue.
Secondly, add suspense to your script. Ask interesting questions people immediately want to know the answer to, then answer them.
Lastly, put suspense after your CTA. Promote other videos on your channel that are relevant to the viewer’s interest.
Element #5: Appealing Visuals That Support Understanding and Retention
The best video explaining project 2025 trends include videos with beautiful visuals and creative editing. Ask yourself how you can use photography, animation, or AI tools to help your audience remember what you taught them.
Try these tips for your next explainer video to ensure every element works together.
Make Sure Your Visuals Support the Text
According to a science study, at least 65% of the population are visual learners. As long as your visuals support your topics and text, you’re helping the viewer retain this information.
Use a Consistent Art Style
Throwing whatever art you find into your video can look random and sloppy. Add visuals that have a cohesive look to make your business look professional.
Don’t Be Afraid to Use Testimonials
Explainer videos are both informative and a powerful marketing tool. As such, your visual marketing ideas can also include collaborations with happy customers or brands.
For example, client testimonials in real estate videos explaining complex topics. Not only will you help people understand a topic better, you’ll build trust – a win-win.
Element #6: AI Tools for Streamlining a Complex Process
Explainer video production doesn’t have to be expensive or time-consuming. With AI tools, you can shave down editing and filming while still producing videos that rank.
For starters, you can use an AI video editor to help you create a short, snappy video explainer. These useful tools come packaged with music, scripts, and captions to save even more time.
Thinking of adding a realistic avatar to give a face to your brand? AI tools make it simple to craft a virtual avatar to host your explainer videos. You can customize this avatar’s appearance, voice, and outfit to fit your brand image.
Wrapping Up
Explainer content is only going to get more popular as people turn to the Internet for knowledge. At JoggAI, we make it easy to craft scripts, visuals, and videos that capture attention.
When you need a video free AI tool to save on time and costs, we’re here to help. Learn more about our mission and how we help creators build successful brands.
